As technology and online marketing continues to evolve, businesses need to stay up to date with the latest changes to ensure they carry on promoting themselves effectively on the internet.

One of the biggest questions they need to ask is how important search engine optimisation (SEO) will remain in 2023, and, therefore, what level of investment should they put into it?

According to Vents Magazine, SEO will not only remain integral to productive marketing campaigns, but its importance will grow next year.

The secret to improving your SEO in 2023 is to build strong relationships with your audience, the publication suggests, adding: “You can achieve this through the use of a lot of content, featured snippets, and expert, authoritative, and trustworthy (EAT) signals on your site.”

Firstly, make sure you engage regularly and organically on social media platforms, so it comes across as genuine. Standardised responses are easy to spot and look as though the company is not interested in the customer’s or client’s comments.

EAT will also become incredibly important next year, as it is how Google determines the quality of a website. Those that have false information have a lower EAT score, while a credible, secure site, with correct contact information and trustworthy authors will have a higher EAT.

Giving content creators by-lines and links to their social media pages, as well as responding to customer reviews, providing useful information, and improving clarity to content are all effective ways of boosting your EAT.

SEO ratings will improve as long as your EAT does, by providing content that helps users, posting on an authoritative site, and updating regularly.

Call us today for an SEO consultant in Yorkshire.