Cultivating change with
a national supermarket.
The challenge.
To modernise and improve the perception of Heron Foods, whilst educating new and existing customers about the varied product offering.
The result.
We delivered an engaging and reenvisioned website, ensuring customers have key information at their fingertips. From a bespoke store locator, to the super simple CMS, we created a product that is as simple to use on the front end as it is in the back.
Mobile first.
The mobile space is key when dealing with customers on the go. We crafted a mobile first website, ensuring an optimal experience no matter what device the customer chooses to use.
The results.
A significant increase in traffic levels, user engagement and brand profile. The new platform truly represents Heron’s goals and ambition, whilst supporting their continued expansion across the UK.
+81%
Pages per session
+54%
Av. Session duration
+4.4%
Sessions per user
-5%
bounce rate
Budget Bites
made by real people
