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Helping a specialist coffee roaster reach more business buyers.

Content, blog writing, link building and on-site SEO helped Lincoln & York reach business buyers searching for a specialist coffee partner. Our campaign focused on making its expertise easier to find and understand, supporting relevant B2B enquiries.

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Lincoln & York case study hero: a person inspecting coffee beans beside a roasting machine

Making coffee expertise easier to find.

Lincoln & York is a specialist private-label coffee roaster serving business customers. Our SEO campaign from 2016 to 2018 focused on reaching those B2B buyers through organic search. We combined content and blog work with link building and on-site optimisation to help the business communicate its coffee expertise and attract relevant interest.

Sector
Food & Drink
Services
SEO
Estimated Organic Traffic +179%

Ahrefs estimate during our campaign

Organic Keyword Footprint +55%

Ahrefs estimate during our campaign

Top 3 Coverage 36%

4 of 11 tracked searches, 2016–2018 campaign

Page One Coverage 55%

of the final tracked search set

Lincoln & York case study: coffee supplier website homepage

The approach

Coffee expertise at the centre of the campaign.

Website content and blog articles gave Lincoln & York more opportunities to explain its coffee expertise to business buyers. The focus was on helping potential customers understand the offer and find a reason to start a conversation.

Link building and on-site SEO supported that content work, with the campaign focused on improving organic visibility for the business’s specialist B2B offer.

The 2016–2018 campaign put four of 11 tracked searches in Google’s top three, with 55% of the final tracked search set on page one. Ahrefs estimates recorded a 179% increase in organic traffic and a 55% increase in the organic keyword footprint during the campaign.

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What does a performance marketing agency actually do?

A performance marketing agency plans, runs and improves measurable activity such as paid search, paid social and conversion work. The aim is not simply more clicks, but more valuable enquiries and sales at a sustainable cost.

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Blink is an integrated digital agency with specialist SEO and performance expertise. Search strategy sits alongside websites, paid search and paid social, brand and design, so recommendations are not limited by one channel.

Do you build websites as well as run marketing campaigns?

Yes. Strategy, design, development, SEO, paid search and paid social are delivered by one team. That means the website, tracking, landing pages and campaigns can be planned around the same commercial outcome.

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We start by assessing the existing site, its technology and its performance. If focused improvements can solve the problem, we will recommend them. A rebuild is proposed only when the current platform or experience is the genuine constraint. We explain the work, cost and responsibilities in the proposal, including any ongoing support or third-party costs.

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We work best with organisations that want a direct, collaborative relationship and are prepared to make decisions from evidence. Our clients range from growing owner-led businesses to established national organisations.

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Senior specialists stay close to the work from strategy through delivery. The proposal defines deliverables, responsibilities, timescales and fees, including handover and ongoing support where relevant. Additional services or work outside that scope are discussed and quoted before they begin.

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