One of the best ways to attract new attention to your business or stay relevant and appealing to previous customers is to regularly update your online marketing content. Using popular themes, events, and occasions, you can tap into interest, and may even start trending.
November is a good month for content marketing campaigns, as there is lots happening. For instance, Movember, which raises awareness for men’s health issues, has been going since 2003 and has funded over 1,250 projects around the world.
You could encourage team members to take part and post their progress on your social media or blogs, which will gain traction through being liked and shared on networking sites.
November 1st is also World Vegan Day, so you could target this market by raising awareness on this event on your website and social media pages. Even if you do not only sell vegan products, you could advertise what animal-friendly goods you do offer and get some of the 79 million vegans across the world on board.
According to the Vegan Society, as much as 46 per cent of adults in the UK have considered cutting down on animal products, so you can demonstrate your support of this by uploading a post on World Vegan Day.
At the end of November, Americans celebrate Thanksgiving Day. Although it is a US tradition, you could reach out to your transatlantic audience by posting some well-wishes or a blog post on November 24th. This will appeal to ex-pats in the UK, as well as broaden your reach to the US.
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