How Your Website Colour Can Reflect Marketing Demographics

If you need someone to design a website for your firm, there will be lots of basic things that need to be done, but also some elements that will be specific to your site.

Any good website designer will focus on elements like navigation, clarity and good links. These are important for ensuring site visitors have a good experience and do not struggle with issues like slow page uploads or struggling to find the information they want. Understanding the importance of user experience is vital.

However, there are some other, very particular features of a website that will depend on the demographics of your target audience, which if done correctly can ensure your site is more attractive from a marketing perspective.

Colour can be a particular element of this, so much so that you should also consider what your company logo looks like.

For instance, we are all familiar with the concept that blue appeals to boys and pink to girls, but this is just the start. Research has shown that brand recognition can be aided by colour (think of Coca-Cola as red, or the way Orange became the name of a mobile phone company and online estate agent Purple Bricks used that colour).

There are some other very obvious uses of colour that can be demographically appealing. For instance, red is seen as youthful and energetic, making it effective if you have a young target audience.

However, your colour choices should not be based on demographics alone, as they can convey other subtle messages too. Green is obviously useful for eco-friendly products, but also projects calmness and peace. Red and pink can also be very sexy. Blue is trustworthy and dependable, while black is professional and credible.

This may mean you could use a combination of different colours in your website and logo. Each of them will help both to connect to your target market and to convey the right sort of image and message to them.