For years minimalist brand design has been a popular choice for many businesses, from websites to print and packaging, less has been more. But there has been a recent surge in bold, colourful and busy brand design which can only mean that maximalist design is back in style.

Following minimalist trends in design allows brands to create what is essentially a blank canvas for their products or services. The less noise, the more which can be said. This has been fashionable and trendy for many years now, with brands choosing sleep, simplistic branding over busy, bright designs.

Large corporations such as Apple and Google use this strategy. Their design ideas are plain and simple from their device interface, the design of their products and even down to the smooth, sleep design of their packaging.

This has caused many companies to follow suit, especially within the beauty industry. Popular brands such as Fenty, Rare Beauty, Refy and Glossier all follow that subtle, pastel colour scheme with simple packaging and refined advertisements.

However, this seems to be a fading trend. Most of these brands are already well established, they have huge followings and people love their products already, so there is no need for their brand to be loud and noticeable- it already gets enough attention as it is.

But for many brands, following minimal design trends has caused them to fall into the shadows. This has caused a surge in bright colours, bold marketing techniques and fun and unique packaging that grabs consumer attention and makes brands more noticeable.

Bold primary colours, shocking neons and loud and proud typefaces seem to be taking over with notable brands such as Tony’s Chocolonely, Made by Mitchell and Juvia’s Place, showing they aren’t afraid of using bright colours, bold typefaces and fun imagery to stand out from the crowd.

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