Since social media burst on to our computer screens in the early 2000s, most of the world has been hooked. It is now used by businesses, as well as individuals, to publicise to, engage with, and target their market. 

As always with online technology and trends, things are changing. Although companies still very much need social networks to promote their brand, they now require content creators to help construct and share their message. 

It is not just enough to have a social media presence as a business. These days, it is wise to seek out a content creator with a big following who can advertise your products for you. 

Subway, for instance, has 563,900 followers and 6.3 million likes on TikTok. However, its latest video had just over 4,000 likes and 29 comments. 

When Ben Mofitt, who has 456,600 followers, released a TikTok video for Subway, this was given more than 222,000 likes and had 2,405 comments, overshadowing the sandwich shop’s normal statistics. This shows how much more far-reaching Ben’s post was compared with one from Subway. 

Having a content creator on board also enables brands to reach audiences they have not targeted before. 

“To connect with a new community, forget a creator partnership with someone who is already seen as a trusted source,” Sprout Social recommended.

In addition to this, shoppers are more reluctant to believe a brand when it claims to have great products than other consumers. Therefore, if you want to promote your goods, it is worthwhile using a content creator who can influence the public’s purchasing decisions as the audience is more likely to trust them. 

For more advice about online marketing, contact our digital agency in Hull.