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Taking HFR Solutions to number one for emergency response searches.

HFR Solutions provides emergency response services, planning and specialist safety training to organisations preparing for demanding situations. Our mission was to make that expertise easier to find when businesses searched for support. Through SEO, we helped connect its services and training courses with relevant searches, strengthening visibility and bringing more potential customers to the website.

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HFR Solutions case study hero: emergency response vehicles at an industrial site

Organic users up 61%. Contact page views up 171%.

Our SEO specialists helped HFR Solutions achieve a 61% year-on-year increase in users from Google organic search, alongside a 171% rise in contact page views from that traffic. The rankings report also recorded 14 tracked keywords on page one, including five in the top three. “Emergency response team UK” climbed from position 53 to number one, putting HFR’s expertise directly in front of people searching for specialist support.

Sector
Professional & Financial Services
Services
SEO
Organic Users +61%

Google organic · Year on year

Contact Page Views +171%

Google organic · Same annual comparison

Page One Rankings 14

Across 44 tracked keywords

Top Three Rankings 5

Across 44 tracked keywords

HFR Solutions case study: firefighter photography within a website showcase frame

The approach

Making specialist expertise visible in the searches that matter.

The campaign covered distinct search needs: organisations looking for emergency response teams, businesses researching emergency planning, and people seeking specialist training. Relevant service, guidance and course pages appeared for those searches, giving visitors a direct route to the information they needed. This breadth helped HFR Solutions build visibility across its offering, with page-one rankings spanning response teams, emergency planning, incident management training and GWO courses.

We assessed progress beyond rankings, using organic users, contact page views and callback requests to understand how search visibility translated into website activity. Alongside the initial 61% increase in organic users, the following annual comparison recorded a further 27% rise, with contact page views and callback requests also increasing. These results showed the campaign reaching more people while encouraging more activity around contacting the business.

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