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Helping Neill & Brown get found across Google and AI search.

Neill & Brown provides logistics, haulage, warehousing and distribution services to businesses moving and storing goods. Our mission was to make that expertise more visible to customers searching for a logistics partner. With a focus on commercially relevant services and Hull-based searches, our SEO campaign brought together traditional ranking performance and AI search visibility to track how—and where—the business was being discovered.

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AI search impressions up 30.5%, alongside 74% growth in Google visibility.

Our organic search team helped Neill & Brown strengthen its visibility across priority services. Reported AI-feature impressions increased from 492 to 642 across four monthly observations, while overall Google Search impressions grew by 73.6% year on year. The warehousing and distribution page achieved a 220% increase in search impressions, and organic sessions rose by 20% month on month. Rankings also reached the top three for “freight forwarder Hull”.

Sector
Transport & Logistics
Services
SEO
AI Search Impressions +30.5%

First to last month in a four-month reporting window

Google Search Impressions +74%

Year on year

Warehousing Page Impressions +220%

Year on year

Organic Sessions +20%

Month on month

The approach

Building visibility around the services customers need.

The campaign centred on warehousing, distribution and Hull haulage, connecting search performance with Neill & Brown’s commercial priorities. We assessed individual service pages alongside relevant keyword rankings to identify where visibility was strengthening. “Warehouse distribution companies” moved from position 22 to eight, while “haulage firms Hull” climbed from 14 to five, placing the business on page one for searches directly related to its services.

AI search visibility added another dimension to that analysis. Alongside rankings and organic traffic, we tracked reported appearances in Google’s AI features and examined which pages gained exposure. Warehousing and distribution was the strongest service page in the AI visibility export, second only to the homepage. This gave us a clear basis for the next phase: building greater depth around services already gaining traction across traditional and AI search.

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What does a performance marketing agency actually do?

A performance marketing agency plans, runs and improves measurable activity such as paid search, paid social and conversion work. The aim is not simply more clicks, but more valuable enquiries and sales at a sustainable cost.

Are you an SEO agency or a digital marketing agency?

Blink is an integrated digital agency with specialist SEO and performance expertise. Search strategy sits alongside websites, paid search and paid social, brand and design, so recommendations are not limited by one channel.

Do you build websites as well as run marketing campaigns?

Yes. Strategy, design, development, SEO, paid search and paid social are delivered by one team. That means the website, tracking, landing pages and campaigns can be planned around the same commercial outcome.

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We start by assessing the existing site, its technology and its performance. If focused improvements can solve the problem, we will recommend them. A rebuild is proposed only when the current platform or experience is the genuine constraint. We explain the work, cost and responsibilities in the proposal, including any ongoing support or third-party costs.

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We work best with organisations that want a direct, collaborative relationship and are prepared to make decisions from evidence. Our clients range from growing owner-led businesses to established national organisations.

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Senior specialists stay close to the work from strategy through delivery. The proposal defines deliverables, responsibilities, timescales and fees, including handover and ongoing support where relevant. Additional services or work outside that scope are discussed and quoted before they begin.

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