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A name clients already trusted. A brand to make it her own.

A personal brand and website for Kerry Wagner as she launched her own brokerage, reflecting her experience, warmth and commitment to going the extra mile for clients.

Wagner Mortgages case study hero: red and white branded stationery and business cards

Built on years of looking after people.

After years with Mortgage Advice Bureau, Kerry Wagner had built a loyal client base through care, hard work and personal attention. Starting her own brokerage called for a brand that reflected her personality and the quality of support her clients already knew. From first-time buyers to experienced landlords, Kerry helps people through the whole journey, working closely with estate agents, conveyancers and surveyors.

Sector
Professional & Financial Services
Wagner Mortgages case study: white Wagner Mortgages wordmark on red
Wagner Mortgages case study: mortgage advice homepage with enquiry options
Wagner Mortgages case study: branded letterhead and business cards

The experience

Welcome and guidance, built into the name.

We built the brand identity around the way Kerry works. The open, softer shape of the W represents welcome, giving the wordmark a friendly feel that reflects how she puts clients at ease.

The g represents guidance and going the extra mile. Its curve suggests an arm around the client, reflecting the support Kerry provides throughout the process.

The approach

Confident. Personal. Unmistakably Kerry.

The colour palette balances professional confidence with warmth. Modern and distinctive, it gives Wagner Mortgages a recognisable presence without feeling corporate or distant.

We carried the identity through the website and stationery, giving Kerry a consistent foundation for her own brokerage. A new business with an established reputation for looking after people.

Wagner Mortgages case study: white W brand symbol in a red circle

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What does a performance marketing agency actually do?

A performance marketing agency plans, runs and improves measurable activity such as paid search, paid social and conversion work. The aim is not simply more clicks, but more valuable enquiries and sales at a sustainable cost.

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Blink is an integrated digital agency with specialist SEO and performance expertise. Search strategy sits alongside websites, paid search and paid social, brand and design, so recommendations are not limited by one channel.

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Yes. Strategy, design, development, SEO, paid search and paid social are delivered by one team. That means the website, tracking, landing pages and campaigns can be planned around the same commercial outcome.

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We start by assessing the existing site, its technology and its performance. If focused improvements can solve the problem, we will recommend them. A rebuild is proposed only when the current platform or experience is the genuine constraint. We explain the work, cost and responsibilities in the proposal, including any ongoing support or third-party costs.

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We work best with organisations that want a direct, collaborative relationship and are prepared to make decisions from evidence. Our clients range from growing owner-led businesses to established national organisations.

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Senior specialists stay close to the work from strategy through delivery. The proposal defines deliverables, responsibilities, timescales and fees, including handover and ongoing support where relevant. Additional services or work outside that scope are discussed and quoted before they begin.

Anna Sangwin Marketing Director, Sangwin

Blink did an excellent job redesigning our company website. From the initial consultation to the final launch, their communication, attention to detail, and creative input were outstanding. The finished product is modern, user-friendly, and perfectly aligned with our business goals. We’re very pleased with the service and would gladly work with them again.

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Ann-Marie Davison Invest East Riding

Ben, Jacob and James have been brilliant to work with and we continue to work with them on the Invest East Riding website.

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Debbie Connolly Google review

They continue to work closely with us to provide great solutions to improve functionality and visitor experience.

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